Since 2017, Loewe has collaborated with Paula’s Ibiza – the sun-kissed Mediterranean island’s legendary fashion store – in launching a trendy, bohemian summer collection, branded as Loewe Paula’s Ibiza.
With this summer’s 2021 Loewe Paula’s Ibiza collection, the Spanish fashion house’s creative director Jonathan Anderson – who holidayed in Ibiza while growing up – has reminded us that summer is about getting energised, being worry-free and escaping to paradise.
For the 2021 creations, Loewe Paula’s Ibiza gives us uncomplicated, relaxed pieces of clothing and accessories that encourage us to live it up and let loose. Crochet, faded treatments, loose ruffles and textured kaftans add to the bohemian spirit, while new shapes, like a deconstructed blazer for men, or dresses and tops mixed with trousers for women, offer an alternate idea of how to dress for beach days ahead.
Importantly, mixing and matching is A-OK in Anderson’s book, whether that means adding an ecru skirt to a bright crochet watermelon-print bikini top, or coordinating dove-print belted trousers with a dove-print kaftan that hits just past the knees. Make it playful with canvas fisherman hats, goggle sunglasses, suede moccasin boots or an array of bags in woven natural fibres.
And of course, Loewe Paula’s Ibiza pays homage to the spirit of Paula’s boutique, an international style hub that especially flourished in the 70s and 80s.
From the original founders of the boutique – Armin Heinemann and Stuart Rudnick – this year’s collection has gleaned natural-world-inspired archive prints, like parrots, doves and crocuses, alternating with a psychedelic interpretation of the Loewe logo.
There is also a keen focus on craft-led products, a perhaps unsurprising theme in Loewe’s heritage of craftsmanship. The Anagram baskets in iraca palm and Square baskets are woven in Colombia by female artisans who are part of the Corporación Oficio y Arte NGO, an artisanal collective that allows the craftswomen to be financially independent and educate their children. Their basket weaves are then built upon with Loewe’s leather savoir faire in their ateliers in Spain.
Loewe Paula’s Ibiza 2021 will be available at all Loewe stores from April 15. But for Hong Kong fashionistas looking for the trendiest take, Loewe Square basket rainbow small bags will be offered exclusively at a pop-up in Landmark Central from April 15-27.
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